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| 新冠肺炎疫情下研究生招生宣传模式的实践创新——以中国科学技术大学为例 |
| New Practice for Promoting Postgraduate Recruitment under COVID-19: With the University of Science and Technology of China as An Example |
| 投稿时间：2022-04-02 |
| DOI：10.19834/j.cnki.yjsjy2011.2022.06.10 |
| 中文关键词: 新冠肺炎疫情;研究生招生;宣传模式创新;中国科学技术大学 |
| 英文关键词: COVID-19;postgraduate enrollment;publicity model innovation;USTC |
| 基金项目:中国科学技术大学2020年研究生教育教学研究项目"信息化环境下研究生优质生源选拔的探索与实践" |
| 作者 | 单位 | | 王筱萌 | 中国科学技术大学 研究生院, 合肥 230026 | | 朱玉春 | 中国科学技术大学 研究生院, 合肥 230026 | | 刘敏建 | 中国科学技术大学 研究生院, 合肥 230026 |
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| 中文摘要: |
| 研究生招生宣传是高校选拔优质生源,培养一流人才的重要环节。面对复杂的新冠肺炎疫情,高校有关部门需要在总结经验的基础上,思考如何创造性地开展招生宣传工作。本文以中国科学技术大学为例,探讨分析疫情常态化背景下,利用新媒体功能和大数据技术,广泛发动宣传力量,打造立体化宣传模式,实现精准研究生招生宣传的创新实践,以期能为其他高校的研究生招生宣传工作提供参考和借鉴。 |
| 英文摘要: |
| Postgraduate recruitment promotion is an important link for higher-learning institutions to select quality students and cultivate them into first-class talent. Facing the complex COVID-19, the relevant departments of higher-learning institutions need to think about how to creatively promote recruitment on the basis of previous experience. Taking the University of Science and Technology of China (USTC) as an example, this paper systematically expounds how to make good use of new media and big data to mobilize publicity forces, create a three-dimensional publicity model, and achieve targeted postgraduate recruitment promotion in the context of COVID-19, so as to provide reference and experience for other higher-learning institutions when they conduct postgraduate recruitment promotions. |
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